Resume - Thomas KLein

Key Abilities

Project Coordinator – ability to set objectives, coordinate a team and meet traffic targets.
Multilingual Communicator – keyword and content analysis in five languages.
Flexible immersing in a foreign culture.
Technical Knowledge and Business Intelligence combined.
Self-starter and Team player.
Ability to achieve client satisfaction.

New Projects

Comming Soon!

Education – University of York

10/99 - 07/02 BSc degree course in ITBML (Information Technology, Business Management and Language) University of York

First year:
Principals of: Programming Languages, Mathematics for Information Processing, Economics and Finance, Mathematics for Business and Business Management.

Second year:
Management Information Systems, Management of Human Resources, Management of Financial Resources and Computer Systems Architecture. Design Information Systems (DBMS, SQL), Business Software Project, Networks and Communication (TCP/IP), Research Mythologies.

Third year:
Business Project Management, User Interface Design, Third year project in Web-usability and E-commerce culture. Strategic Management and Change. Modern Languages for Business and IT: Advanced level in French and Italian

Internet Opportunities

CVP Creative Visual Production
Web 2.0 and what it means?
The Net a democratic society?

Web 2.0

The Internet Boom is happening right now but from a technological perspective rather than reflected by highly inflated stock options such as in 2001 where people were likely to loose their money.

My Profile

I am a highly skilled and motivated individual, eager to learn and continuously progressig in my capabilities from a business-technology analytical or a language communicative point of view. My strength lies in analyzing business situations from different perspectives in a critical and skilful manner. I evaluate and then find the optimal approach to the given task, working and sharing my knowledge with other people, creating value for your organisation. My ambition is to look for the challenge rather then coping with a given task. I love to travel the world. Each time I learn the language, as this makes the experience much more rewarding, and allows me to immerse myself in the foreign culture.

Online Marketing

· Assisted on the development and implementation of a new tracking system. · Set the SEO action plan for CPC decrease and natural search increase · Introduced a long term SEO strategy for Planet Home including additional content and links · Monitored AdWords campaigns in Google, Overture and eSpotting and supported our online cooperation’s with affili.net. · Created Web statistics in Excel as well as the analysis of new potential advertising partners. · Applied SEO strategy for a PPC to natural search budget shift of 25%. · Managed the implementation of a search engine readable product catalogue. · Improved internal reporting, tracking techniques for paid and natural search.

Search Engine Optimisation

· Maintained and marketed web sites in the Roman tourism industry. · Improved the websites positions in search engines creating new Design or optimized HTML/CSS formatting and programming. · Keyword researches at international level in German, English, French, Italian and Spanish enhanced the rankings in local search engines. · Established and optimized PPC campaigns. · Integrated Reporting and Tracking systems.

SEO/PPC Consultant

· Managed SEO budget of ¼ million £ / year · Managed agency relationships and budgets (Greenlight, Spannerworks) · Planning and implementing strategies for redesign (Traffic vs. Usability) · SWOT analysis for existing sites .Com & .Co.uk / .Ca · Gap analysis (Hitwise), competitor analysis, ROI per destination and keyword · Established transparent link building strategies & partner relationships. · Worked closely with BD and Sales Teams to optimize conversion rates. · Managed Online Team of content writers, designers and developers. · Performed daily traffic & rank analysis using Webtrends and Advanced Web Ranking.

Search Expert

· Managed PPC accounts for laptop’s and home PC’s globally for 17 countries. · Managed HP budgets for home PC’s, search team and client relationships. · Liaised with HP account managers across Europe – optimized/created Adgroups. · Worked closely with the Modem Project Manager to meet budget and conversion targets. · Performed traffic analysis using DoubleClick and Omniture.

Project Management

· Optimised SEO for soldouteventtickets.com · Managed all PPC campaigns for Google, MSN, Yahoo · Integrated Omniture system into the business · Applied SEO strategy for CPA decrease by 20% · Set the strategy for Page rank and natural search increase · Introduced new and creative ways to reach the target audience

Interests, Activities and Achievements

· I love to travel, learn about the foreign food and culture. · I passed a licence as fitness trainer and cunsult people how to keep fit and healthy. · I enjoy photography and the making of home movies.