Adwords:
When we talking about Adwords or "Request Marketing"
Andrew Goodman's message in Winning Results with
Google Adwords drives that clear message forward
stating the difficulty and importance to predict the
users intensions from a query. Many Adwords specialists
and online advertiser gurus claim it to be the best
measurable and the same time least intrusive method
of online advertising. Google as the most successful
search portal of recent years generates it's 96% of
revenue just of adwords. (source "Winning Results").
Affiliate Marketing: The Benefits
that come with Affiliate Marketing
A short resume of the 7 steps to be taken to plan and
realize your Affiliate Program Project.
Step 1: Planning
When planning your Affiliate Program you should first
do some research on your competing parties. Recommended
sites for that to do are: http://www.associateprograms.com,
www.cashpile.com/active/cp/directory.cfm, www.associate-it.com,
www.refer-it.com, www.revenews.com.
You should then go on and analyze your findings via
the following 4 criteria’s.
Financial – The basic question here is about pricing,
how much commission you are prepared to pay compared
to your competitors.
Tracking – What is the best tracking solution for you?
How do competitors get along with this challenge?
Training – Find the best way how to train your Merchant’s.
Many of them will still not know much about the technical
details necessary to include your advertising media
effectively.
Reputation – Sites like www.affiliateadvisor.com and
www.affiliatevoice.com will help you to find out about
reputations of competitor’s. The later provides merchant’s
with an independent rating system of affiliate programs
to give them a better idea of well they are doing before
signing up to one.
Choosing the right affiliates
When you are receiving an application from a potential
affiliate you have to analyze what kind of audience
the website is targeting. Is the website for one specific
group of users, for everyone, for no one at all? The
latter are, as Decian Dunn states, are not really much
use when you are looking for affiliate sites that return
high conversation rates. In simple words you need to
have a good idea of who your affiliates' visitors and
customers are and match that with your own expectations.
The following points state the most important criteria:
observe what type of traffic the site is trying to
attract? (Targeted audience)
Does the Website's content synergize well with your
offer?
How is the design? Is it professional?
Is there a way that you could find out how much traffic
the site attracts?
Does the site operate internationally? Would it provide
advantage?
Another important aspect is to look at the site with
regard to its theme affinity, for example, the sites
that are ideal promote complementary products or services.
An essential prerequisite for contextual merchandising
is to place targeted products near relevant content.
For example, you want to sell travel packages and place
your offer on reviews about your products, who ideally
are writing good reviews about your products web travel
services.
The strategy of contextual merchandising, placing a
product or service offer within the context of a website,
usually provides better conversation rates.
