E-Commerce Project & User Interface Design
As the European union becomes more integrated major E-tailers like Amazon are localizing their websites. Not only should the language be native and currencies converted but also the design, customer services and support should be adapted to the country's native shopping culture. A key factor for a successful E-shop is its web site's usability and adaptability in design to conquer the country's native shopping culture. In this context the debate about Internet security and user trust issues has reached a significant level of priority. A vast amount of literature, particularly on the Internet, outlines many different approaches on how to achieve good web site design. Equally, we can find other resources that describe bad web design. Although there have been a number of recent papers and companies such as IBM E-commerce division developing tools addressing this issue, this work has not yet led to a full use of potentials in the Ecommerce domain, in particular Italy, and therefore there are opportunities to improve usability.
The aim of this project is to determine a different approach to a pragmatic eshop web page design solution to provide a better localized online service and layout and all that from a single site. The author has investigated three different sectors that are essential for successful cross-cultural E-commerce; the degree of usability for E-commerce sites, in particular E-tailers in the UK and Italian sector; the key factors for a satisfactory shopping experience physically and virtually; comparing trust and security perception between English and Italian consumers; comparing the cultural and lingual differences between the UK and Italy to draw out a better understanding in how web design must be distinguished based on these findings. more >> e-commerce & online shopping
Web design & Online Marketing go hand in hand. Both sciences have to match perfectly to be successful in e-commerce.